I’m overwhelmed by what wonderful comments were contributed to my Part 1 post. Based on those responses, quilting is alive and well, at least with those who read here. (If you’d like to chime in, please do. I think we’ve all had fun reading these.)
Quilting is a living craft, with a long history dating to ancient Egypt, and a long future stretching out far beyond our imagination. Like many crafts, especially those primarily engaged for self-expression, quilting’s popularity ebbs and flows. Influences include other parts of popular culture, resources available (including time,) and alternative means of self-expression. Only after printed fabric became readily and economically available in the early 1800s did quilting blossom as a pastime in the US. Prior to that, it was a rich woman’s hobby to create decorative objects, not primarily a means to create warm bed coverings, or to use up scraps.
Quilting’s current popularity has been, on average, growing since the 1970s. The ’60s ecology movement and the US bicentennial in 1976 helped spur interest that had waned throughout the middle of the century. From double-knits (who quilted with these?) to cotton-poly blends to twee calicoes to today’s wide variety of colors and prints, the options expanded. In 1979 the first rotary cutter was introduced, and gradually acceptance was granted for machine stitching, and even machine-quilting!
Today we live in a sweet spot for quilting. What other options could there be for cutting or stitching or quilting than those already available? These tasks can be done by machine or by hand, with sophisticated tools or those used for centuries. Either way, it is still a matter of layering three materials and stitching through them. What new could be done to attract more to the hobby?
in the last post I mentioned a couple of events that set me thinking about this subject. The first was the announcement last week of the demise of Quilters Newsletter. It will cease publication after the October issue. The magazine, around for 47 years, was a big part of the bicentennial revival of quilting. QN is known for its wide-ranging look at the quilting field, including interviews and reviews, information on shows, reader submissions, historical features, and patterns. I list patterns last because it is not a pattern magazine, unlike most others out there. In fact, it is the third magazine to shutter recently that didn’t focus on patterns. (There may be more — list them if you think of others.) The Quilt Life, featuring Alex Anderson and Ricky Tims, ceased publication in 2014. Quilter’s Home, published by the same company as Quilters Newsletter, ended in 2011.
When Quilter’s Home announced its closure, the editor’s blog said, “Effective with the August/September issue, Quilter’s Home will cease publication. Why? It seems more of you are turning to the web for quilting lifestyle information rather than the newsstand.” The internet killed the magazine.
The cause of Quilters Newsletter‘s closure wasn’t announced, though it apparently was accompanied by a series of layoffs by the parent company. In her post about it, Abby Glassenberg of While She Naps added more in comments:
In talking with several magazine publishers this week I’ve come to learn that it often isn’t subscriptions that keep a magazine afloat, it’s advertisers. It seems that the big companies that used to pay for print ads in sewing magazines (the sewing machine companies, fabric, thread, and notions companies) are now allocating their ad dollars differently (paying for Facebook ads, paying for Google search) and are reaching their audience directly through social media. Without their ad dollars it’s very difficult for magazines to stay afloat.
It might be that the future of publishing and the future of quilting are unrelated, but I don’t think so. Magazine publishers depend on advertisers; advertisers must find the viewers/readers/clicks where they can, and apparently it isn’t on the printed page. Or if it is, it must be on the pages of pattern magazines, which seem created simply to sell us lines of fabric.
What do we, as quilters, want from quilting periodicals? And why do we want it? Do you want your quilting magazines on paper or online, or both? Do you want to find both articles and patterns? Do you want articles focused on technique, or on personalities within the industry, or on industry trends, or on … what? Please feel free to comment below.
The other event that spurred my questions about the future of quilting was my local 4-H county fair. (4-H is a US organization for kids. It is delivered by university extension services to every county and parish in the country.) On Sunday I volunteered to judge this year’s quilt projects for my local guild. Though the fair has separate judging, my guild also reviews the entries and provides a prize for each of the three age groups. It is intended as motivation to continue in the craft. This was my fourth time judging and had the fewest entries by far. The intermediate age group (I think 7th – 9th grade) had only one entry, while the junior and senior categories had four each.
Who teaches kids to quilt? And how can we get more of them excited about trying? Are there ways to engage young adults?
I do not worry about quilting’s death. Barring catastrophe (widespread cotton blight, world war, worldwide economic depression…) I believe quilting will continue. As noted above, the popularity will ebb and flow over time for numerous reasons. But the craft and the industry continue to change through time. Individually most of us have little to no impact on either. Collectively there may be more impact. It might be fun to take a look at trends in quilting next…
What do you think about the health of quilting as a craft, and as an industry? I’d love to hear your comments below.